our work

NetApp: Data Fabric Fundamentals White Paper and eBook

Throughout the world, leading organizations count on NetApp for software, systems, and services to manage and store their data. For more than 20 years, NetApp has delivered innovative technologies that give their customers a competitive edge.

We’ve been a trusted NetApp vendor for nearly a decade. NetApp came to us to help them communicate their vision for data management. The resulting white paper, Data Fabric Architecture Fundamentals, explains the business case for a data fabric to a business audience and outlines NetApp’s approach to making that vision a reality.

Download the Data Fabric Fundamentals white paper

NetApp: NetApp Services Internal Success Stories

Professional services are an essential component of IT transformation. Services across the IT lifecycle make it possible for NetApp's customers to realize greater business and technical value from their solutions. Working with a cross-functional team that includes field sales, services sales, and corporate marketing, we create case studies that enable sales teams to identify and position appropriate services for similar customers and opportunities.

Our process for developing case studies minimizes the workload for contributors and allows us to distill the information into easy-to-read content that is relevant to a sales audience. We’ve created more than 50 case studies that are the source of current sales best practices.

Although we can’t show you a sample, you can contact us to find out how we can enable your sales teams to sell more services.

Acer: Acer for Education White Papers

A household name in personal computing, Acer is also a major player in education. Each year, they bring together education CIOs and technology leaders to learn about the challenges and opportunities for technology in education.

Following these multiday workshops, we identify the hottest trends and topics in education technology and turn them into two informative white papers, which Acer uses on their website and at education conferences throughout the year.

Download the Preparing Students for Success with Online Assessments white paper

NetApp: ProdOps Intranet

NetApp’s Products and Operations organization is the engineering powerhouse behind the industry’s gold standard in enterprise data management. The organization’s state-of-the-art intranet is vital to keeping NetApp’s global engineering population informed, aligned, and inspired.

Working with NetApp IT, we built the ProdOps Intranet from the ground up. Our web development and support team is continuously improving this evolving platform while expanding its reach year over year. Our communications managers provide daily syndicated content that’s tailored to our technical audience in the form of news, videos, infographics, blogs, and more.

Although we can’t show you a sample, you can contact us to find out more about how we can help you drive employee engagement in your organization.

Cisco: Communications for the Global Partner Organization

Cisco is a worldwide technology leader at the forefront of digital transformation today. A global partner ecosystem is critical to their ongoing success.

We design and develop collateral for Cisco’s Global Partner Organization that is used to enable partners and increase services adoption. We have years of experience developing strategy, messaging, programs, and collateral specifically for a partner audience.

Although we can’t show you a sample, you can contact us to discover how we can help you tune and execute your partner strategy.

NetApp: Customer Stories

Customer stories are effective vehicles for businesses to communicate the value of their products and services. They go beyond speeds and feeds to provide meaningful context for messaging and build an emotional connection with buyers.

The NetApp Epic Story program put the spotlight on inspirational customers, such as Revlon, NVIDIA, Symantec, and Be the Match, telling their stories through video, case studies, content marketing, and social media.

As part of this program, we worked with the team to develop and write message boards and executive-level case studies. We also wrote the supporting communications, social media, and sales enablement tools used to promote the stories.

Download the Symantec customer story

NetApp: Event Communications

When you’re at the top of your game, there’s no time to rest on your laurels. Even market leaders need to get out and hustle. For NetApp, the innovation leader in storage and data management, technology conferences and regional events are a valuable way to build relationships and strengthens partnerships.

We work with NetApp corporate and field marketing teams to write event communications that excite and inform NetApp’s audiences. From pre-show teasers to exclusive event invitations and wrap-ups, our communications infuse substance with style.

Although we can’t show you a sample, you can contact us directly to learn more about how we can help you drive customer engagement through your communications.

Zumasys: Elevate Magazine

Zumasys is a leading provider of cloud computing and infrastructure solutions for business-critical applications. Customers trust Zumasys to protect, manage, and optimize their IT infrastructure. And they look to Zumasys for information about the latest trends in IT.

To keep customers in the loop, Zumasys produces Elevate, its annual technology solutions newsletter. This 30- to 50-page magazine is chock full of customer references, technical articles, and company information.

Elevate is content marketing done right: Free, targeted, valuable information—no strings attached. We work with Zumasys’s marketing department and subject matter experts to develop informative content about a variety of topics—from Zumasys’s corporate giving program to the latest subscription models from Microsoft.

Download the latest issue of Elevate